Instagram hashtags remain one many of the best methods to increase the number of eyes (and participation!) for your Instagram posts by 2022.
How do you utilize hashtags on Instagram? How can you identify the most effective hashtags for the Instagram account? What hashtags are hot right this moment? Should they be included in your captions or the comments?
We’re addressing these questions, and many more in our definitive tutorial on Instagram hashtags on the Stack-writer.
How do Instagram Hashtags Function?
Instagram hashtags are essentially a method of categorizing and labelling your content. They also assist Instagram provide your content to users who are relevant.
In their simplest form the hashtags you choose to use are the basis for search results on the Explore page of Instagram:
However, it doesn’t stop there. Hashtags can also be used to help guide Instagram’s algorithm. Instagram algorithm, which means it is able to categorize your content and recommend that it be shown to users it believes is likely to be of interest.
Then… Are Hashtags still work in 2022 on Instagram by 2022?
Hashtags have been at the center of debate particularly in light of Instagram’s recent suggestion to use 3 and 5 hashtags (more on this later).
As Instagram gradually shifts to the semantic search engine, it opens an entirely new realm of possibilities in the search engine’s ability to find content — meaning that the words you use in your captions, or the subjects that you include in your posts will be searchable as well.
However, despite these significant technological advancements, hashtags still function on Instagram. When paired with a solid content strategy, they could produce amazing results.
Are you ready to download the complete download of Instagram hashtags? Take a look at our YouTube video guide right now:
This is the Top 50 Most Popular Instagram Hashtags for 2022
Utilizing hashtags that are extremely popular isn’t the most effective method to get more attention for your stories and posts, because they’re less likely to be noticed.
What number of Instagram hashtags Should You Include on your posts?
As we’ve already mentioned, Instagram recently recommended that creators should include between 3 and 5 hashtags in their posts, even though they allow up to 30 hashtags per post.
This is in contrast to everything we’ve heard previously about the way hashtags function on Instagram however, based on the new emphasis on SEO and keywords this does (kind or) seem to make sense.
Instagram is currently introducing new «suggested» news feeds, such as Instagram Reels, for instance. Instagram Reels tab for instance. However, in order to offer suggestions for content that are truly an «good fit,» Instagram needs to be able to categorize it accurately. it. The idea behind it? More hashtags means more accurate self-categorization.
To test this hypothesis, Later looked at 18M+ Instagram feed posts — Comparing the number of hashtags per post to average rate of reach.
It is evident that using more hashtags means more outcomes. The reach rate rises by 11 percent (from 24 percent to 35 percent) when the number of hashtags increases from one to thirty.
To put it in perspective For a page with 20K followers this is an additional 2.2K accounts that are reached per post.
We also looked into whether the trend had changed in comparison to the year 2020, but the results were pretty consistent.
So what hashtags should you be using on Instagram? At present it is the best method for getting more people to engage with Instagram content feeds. But as Instagram is introducing more «suggested» feeds of content and a focus on fewer relevant hashtags might be an option worth trying.
#TalkDataToMe: Read the full report of data now to find the most effective hashtags to increase engagement and reach.
What are the different types of Instagram Hashtags?
When choosing hashtags to use in your posts It’s a good idea to think about the various types of hashtags that you can use.
This will ensure that you’ve covered all bases using your hashtag strategy.
There are five primary hashtag types to be considered:
- Location-based hashtags, such as #BryantPark and #LowerEastSide.
- Branded hashtags are used for campaigns or events, such as #Later or #LaterCon.
- Industry hashtags that define your industry, such as #SocialMediaManagers , or #WeddingPlanners.
- Community-focused hashtags that connect your community such as #VanLifeLiving and #IAmASweatyBetty
- Descriptive hashtags that describe the contents of your post, such as #WoodwickCandles or #SheaButterProducts
There’s no formula that can be used to determine the number hashtag you should include however keeping the various categories in mind will provide useful ideas and guide your approach.
What are the benefits of using Hashtags on Instagram
Utilizing relevant, specific hashtags in your posts and stories is among the most effective ways to be noticed by new users on Instagram.
Utilizing using the «right» hashtags can get you before your intended people, even if they’ve never connected to you previously.
This could lead to more engagement, more followers as well as more clients for your business or brand!
But this isn’t all. Hashtags can also be used for a variety of applications beyond increasing your visibility. They can be used for building community, gathering user-generated content (UGC) as well as conducting campaigns, analyzing your target audience, and much more.
This is why it’s crucial to establish a clear and well-designed hashtag strategyWithout one you may miss out on opportunities to improve your account and increase engagement.
For instance, take a look at Later’s Instagram post that announces our most recent Linkin.bio modification:
We employ hyper-relevant hashtags such as #smallbiztools, #linkinbio and #linkinbiotool within the captions so that people can quickly find our content when they’re on looking for a link to our bio tool.
Hashtags can help users discover your content, increasing the chances of getting likes shares, comments, and even saves!
How to Find the Latest Instagram Hashtags to help you develop your content strategy
The report of Later’s data shows that the addition of 20-30 hashtags to the content of your Instagram post is the most effective method to increase the reach of your posts and increase engagement rates.
How do you locate these many relevant hashtags for each blog post? Here are three different strategies that you can employ:
Tactic #1: Use a Hashtag Suggestion Tool like Later
Later’s Hashtag Suggestion Tool is an easy method to locate hashtags that match the content of your blog post as well as similar hashtags within your field.
To make use of it, simply enter a hashtag in the tool’s search bar, then click «Suggest,» and it’ll instantly generate new hashtags, sorting them by relevance
2. Conduct Research via Instagram Explore Page Instagram Explore Page
Instagram Explore is an excellent resource. Instagram Explore section is an excellent source of ideas to help you develop the Instagram hashtag plan.
To get the most effective results, look for keywords relevant to your content or brand and then look through results that are ranked «Top» outcomes.
The posts appear to be doing well in the Instagram algorithm, so make note of the hashtags used and consider whether they are appropriate to promote your content.
Tactic #3: Verify Instagram Hashtag Activity Using the Instagram Tag Search Tool
In the quest to find the most effective hashtags, post volume is an extremely important measure.
If a hashtag has been utilized on thousands of other posts chances that your post will be lost in the crowd.
However If a hashtag has a handful of posts, it’s probably because nobody is looking to find it via Instagram’s Instagram Explore pages. To get a good middle ground look for hashtags that have between 10 and 200K posts.
To determine a hashtag’s post volume, visit Instagram’s tag search tool located on the Explore Page.
This is a fantastic method to examine your hashtags and be a source of inspiration. For instance, you could find a hashtag that is more specific that begins with the same keywords, but is much more popular in terms of posts.
Should you use Hashtags in Instagram in the Comment or Caption Section?
Instagram has proven that hashtags work in your post’s caption as well as in the comments section . So it’s entirely up to you on where you’d like to use them.
It’s worth taking into consideration the timeliness however. When you manually post hashtags to the comments section, you’ll need to start doing this immediately after your post has been published.
TIP: If you are using the Later Instagram tool for scheduling, then you can set up the First Comment to be live at the same date as the post.
This is a great method to keep your caption’s aesthetic clear, and still benefit from the additional advantages of exposure that come with a great hashtag strategy.
The Later’s First Comment tool lets you set up a comment that goes live at the exact time as your blog post accessible for every paid plan.
How can Hashtags be used to increase Likes on Instagram
If you have the correct Instagram hashtag strategy, you’ll not only reach more peoplehowever, you will reach the right people for your business or brand.
Find out who is likely to be engaged by your content.
Utilizing 20-30 relevant hashtags will make your posts appear in more results for searches on the app, increasing the chance of comments and likes.
Make Sweaty Betty, an empowering fitness brand whose customers is women who have a passion for fitness.
The account makes use of the search-driven hashtag #GlobalRunningDay, to create followers and also a hashtag that is branded #iamasweatybetty, to promote the sense of belonging and community:
With over 2.5K likes (and an incredibly chatty comment section! ) These niche hashtags can be used to build an online community of runners who are like-minded enthusiasts and encouraging users to get their hearts beating!
Be mindful and use hashtags that your people are actively searching for will boost your visibility and likes number. It’s an all-win situation.
How to save time with Your Instagram Hashtag Strategies
Finding 20-30 new hashtags for each post you share is a huge time-consuming task, however, there are ways to make it more effective.
Another option is to create list of hashtags that range from 20-30 that are aligned with your primary content themes that you can easily modify and then add to every blog post.
With the free Instagram tool for scheduling, you can make «Saved Captions» that contain your own lists of hashtags.
They can be added to the caption of a post (and modify them) with just two taps!
How to Create an Effective Instagram Hashtag Strategy With Analytics
How do you build the hashtags strategy?
Starting from a solid base. After you’ve identified the hashtags you’d like to utilize, you must begin testing them and then digging into your data.
Monitoring the effectiveness on your social media hashtags are the most effective method to measure the effectiveness of your experiment and allows you to refine your strategy as time passes.
Through Later’s hashtag Analytics tools, you’ll be able to analyze the most important information about your hashtags, including the breakdown of which hashtags are driving the highest number of likes comments, saves, and engagement on the Instagram posts.
It will automatically analyze the hashtags you’re using with the performance of your posts over time, providing you with an overview of what’s working and what’s notworking for your account.
Hashtags are an effective method to connect with new audiences and increase the size of your following, however it requires time and effort to get outcomes.
If you are using 10, or 30 hashtags, a consistent strategy remains among the top efficient ways to grow your business on Instagram.